Executive Summary Events are no longer just scheduled meetings or speaker sessions. They’re full-blown ecosystems where engagement must be seamless, measurable, and strategic. UNICON+ pioneers the future of Experiential CRM — a new model that treats attendees not as one-time ticket holders but as long-term relationships with identity, behavior, and value that grows across events. The Problem The event industry today is highly fragmented. Organizers are forced to piece together different platforms for ticketing, live streaming, communication, and analytics. This disconnected tech stack leads to lost data, poor personalization, and low post-event retention. Traditional CRMs, while excellent for general business development, fail to address the real-time, identity-rich nature of events. Meanwhile, most event tools don’t speak CRM at all — leaving valuable audience data untapped. The Solution UNICON+ introduces a modular, CRM-first platform designed specifically for live, virtual, and hybrid conferences. At the core of UNICON+ is the idea of 'Experiential CRM' — a system that not only tracks engagement but creates a dynamic feedback loop between event actions and long-term audience nurturing. With the PassPort Module, every seat in your event becomes a unique profile with dual layers: a front-end event interface and a back-end behavioral data stream. This profile persists across sessions, days, and even multiple events. What UNICON+ Introduces - A unified platform with over 18 stackable service modules (Studio, Pass, Shield, Learn, Host, IQ, Care, and more) - Real-time behavioral tracking at the seat level (downloads, attendance, reactions) - Automated lifecycle campaigns (before, during, and after the event) - Role-based access and dynamic permissions across attendees, speakers, sponsors, and staff - Persistent engagement records that integrate with marketing, sales, and education systems Vision for the Future Experiential CRM will become the standard across the event industry. In the next 5 years, organizations will stop asking 'How many people registered?' and start asking, 'Who are we growing a relationship with?' UNICON+ will lead this evolution by supporting profile persistence, cross-event identity tracking, AI-enhanced recommendations, and deep CRM integrations. This isn’t just better events. This is a smarter business model for community-driven growth. Use Case Snapshot • A university using UNICON+ to manage alumni engagement across four annual summits, tracking who downloads materials, joins sessions, and returns next year. • A nonprofit coalition building legislative momentum by hosting hybrid town halls and monitoring advocacy participation over time. • A corporate brand launching a global roadshow and rewarding top attendees with curated follow-ups based on engagement data. Call to Action Join the Experiential CRM revolution. Explore the full UNICON+ platform at uniconplus.com or schedule a demo with our onboarding team today. Email: sirena@getunicon.com www.getunicon.com
Executive Summary Events are no longer just scheduled meetings or speaker sessions. They’re full-blown ecosystems where engagement must be seamless, measurable, and strategic. UNICON+ pioneers the future of Experiential CRM — a new model that treats attendees not as one-time ticket holders but as long-term relationships with identity, behavior, and value that grows across events. The Problem The event industry today is highly fragmented. Organizers are forced to piece together different platforms for ticketing, live streaming, communication, and analytics. This disconnected tech stack leads to lost data, poor personalization, and low post-event retention. Traditional CRMs, while excellent for general business development, fail to address the real-time, identity-rich nature of events. Meanwhile, most event tools don’t speak CRM at all — leaving valuable audience data untapped. The Solution UNICON+ introduces a modular, CRM-first platform designed specifically for live, virtual, and hybrid conferences. At the core of UNICON+ is the idea of 'Experiential CRM' — a system that not only tracks engagement but creates a dynamic feedback loop between event actions and long-term audience nurturing. With the PassPort Module, every seat in your event becomes a unique profile with dual layers: a front-end event interface and a back-end behavioral data stream. This profile persists across sessions, days, and even multiple events. What UNICON+ Introduces - A unified platform with over 18 stackable service modules (Studio, Pass, Shield, Learn, Host, IQ, Care, and more) - Real-time behavioral tracking at the seat level (downloads, attendance, reactions) - Automated lifecycle campaigns (before, during, and after the event) - Role-based access and dynamic permissions across attendees, speakers, sponsors, and staff - Persistent engagement records that integrate with marketing, sales, and education systems Vision for the Future Experiential CRM will become the standard across the event industry. In the next 5 years, organizations will stop asking 'How many people registered?' and start asking, 'Who are we growing a relationship with?' UNICON+ will lead this evolution by supporting profile persistence, cross-event identity tracking, AI-enhanced recommendations, and deep CRM integrations. This isn’t just better events. This is a smarter business model for community-driven growth. Use Case Snapshot • A university using UNICON+ to manage alumni engagement across four annual summits, tracking who downloads materials, joins sessions, and returns next year. • A nonprofit coalition building legislative momentum by hosting hybrid town halls and monitoring advocacy participation over time. • A corporate brand launching a global roadshow and rewarding top attendees with curated follow-ups based on engagement data. Call to Action Join the Experiential CRM revolution. Explore the full UNICON+ platform at uniconplus.com or schedule a demo with our onboarding team today. Email: sirena@getunicon.com www.getunicon.com